Competition - How to Analyze It and Thrive in PPC, Meta and Tik Tok Ads, PPC Live UK - Sponsorhip Proposals
Welcome to our fourteenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)
This shall be a brief one as this week is my birthday week so I’m in my favourite Europe country - Italy! I’m currently on a train to Florence and enjoying the lovely views.
#PPCChat Roundup Podcast🎙
We've had another two weeks of fabulous topics. One looking into the competitive landscape and the second going beyond our usual PPC platforms. Two weeks ago we started by talking about Competition and how to thrive in PPC. We shared our challenges, the tools we use, how it has evolved over time (CPCs are increasing) and the ways we go about it to ensure we don’t drive ourselves crazy.
Competition - How to Analyze It & Thrive in PPC | EP226 | by Anu Adegbola — www.themarketinganu.com Listen to Anu Adegbola bringing you the roundup of the expert discussion on the topic of Competition - How to Analyze It & Thrive in PPC | EP226
In our second discussion, we had Meta and TikTok Ads in our sight this time. This is also the time to recognise that when we say PPCChat on here, we don’t just mean chats about Google Ads or Microsoft Advertising but all the different channels that run a CPC model. Those two channels are quite huge so definitely worth talking about it. We talked about the challenges (there are so many in our industry), best practices for creative, testing, and resources (people and tools) who make our Paid Social life worth living. Lol
Meta & TikTok Ads - Creative Strategies Needed for Q4 | EP227 PPCChat Roundup | by Anu Adegbola — www.themarketinganu.com Listen to Anu Adegbola bringing you the roundup of the expert discussion on the topic of Meta & TikTok Ads - Creative Strategies Needed for Q4 | EP227 PPCChat Roundup
And that's our two topics for the past week. I hope Q4 is treating you well and trends are as you foresaw them. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
PPC Live UK🗣
Our third PPC Live UK event is already less than a month away! 😱🥳🤗 Check out this video for the main reasons why this is a must attend event for PPC professionals in the UK.
As you will see at the end of that video - the next event has been planned out! Four amazing in-person speakers are lined up - Petya Yildizgoren, Nicolas Huber, Carolina Torres, and Russell McAthy and the agenda is already up. We’ll be talking about benefiting from broad match, account structure best practices for B2B, bidding profitably and working towards increasing customer life time value.
I have also got my act together with sponsorship.😄 Several people at the end of the last event were keen to get involved so there is a silver, gold and platinum sponsorship package, with different benefits at levels (of course getting better more your sponsor. We’ve already got a fantastic sponsor looking at the highest of the level but there’s definitely room for more. Please reply to this newsletter if you want to find out more.
For the rest of you, there’s nothing more to do than to get your £16 ticket to the fabulous line-up we are going to get. Tickets are selling fast! 130 tickets is the number to beat. ;)
That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback please send it to firstname.lastname@example.org with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn (even if it’s just to wish me a happy birthday 😉😄) and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.