Finding your Path in PPC, Coping with Diminishing Data, PPC Live UK - Early Bird Ticket Countdown
PPC Live UK price goes up next week
Hello and welcome to our twenty-second edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused networking event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
In the last couple of weeks, we had another two great PPC-related chats on very relevant to our community topics. A couple of weeks ago, we decided to dive into a chat of sharing our experience of our different career paths - we called it Finding Your Path. I have had a very unique path in PPC. With several companies, I only stayed with them for 6 months. But the longer I have been in the industry, the more confident I have been of the decisions I have made and know that they always did work for me. Our community shared our opinions on our paths, whether it’s looking the way we want it to look like and as always, we share some amazing advice.
Gil Hong shares what is important to him in a career path:
Julia Vyse shares a very important point about not being afraid to leave something that isn’t working for you:
The feelings of struggling happens to the best of us:
The following week a topic that has pretty much been the backbone of a lot of our issues with the industry - Copying with Diminishing Data. From Search Query reports to Performance Max, to RSAs and GA4 - wherever we look, we are losing data and control. So we have this support group style chat to discuss what we have noticed in regards to the quality, the data we are missing the most, our worries for the future and more.
Ashton, like the rest of us, has definitely noticed the lack of data on several fronts:
Kristin wishes for more visibility on the ad click journey to the website:
Glenn is worried about the visibility of competitive metrics:
And those are our latest episodes. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
Top PPC Job Interview Questions
PPC Live UK - Early Bird Ticket Deadline
PPC Live is celebrating Women's History Month on Thursday 30 March from 5.30pm.
Like we do every time we run an event, we’re bringing you four super expert speakers.
What’s special is that March is Women’s History Month, where we celebrate the vital role of women in the PPC industry.
So the super experts are also all amazing women - Agnes Bungsy, Raluca Radu, Ito Giwa-Osagie, and a fourth speaker still yet to be announced.
Agnes, who is an analytics expert, is going to be talking about effective ways of turning data into actionable insights.
Ito will be covering the mysterious art of PPC forecasting and the different methods and tools that can be used for PPC forecasting.
Raluca will be talking about doing PPC in an ever-evolving industry and give tips on how to ensure you are targeting the right people.
You’ll also get
free drinks & food thanks to our sponsor (to be announced)
Networking with other PPC and digital experts in the heart of London.
We want all of this to be open to all - so early bird tickets are just £15.
We will be increasing the price next week. So make sure you get your low-price ticket now.
So join us at Accelerator (part of London Metropolitan University) at 35 Kingsland Road London E2 8AA from 5pm on Thursday, 30th March!
See you there 😀
Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:
Rock Stars in our Field - Charlotte Cox
Conclusion
That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and, more especially, follow & subscribe to the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
