Google Analytics 4 - Dealing with the Inevitable, PPC for Lead Gen, PPC Live UK at The Shard
Welcome to our tenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
Again - we've had another two weeks of amazing PPC talks - we started about talking Google Analytics 4 (GA4) and the inevitability of it happening no matter how confusing we still find it. Universal Analytics will be sunsetted this time next year so it is about now that you want to have implemented the GA4 tags if you want to ensure you are confident of your year-on-year analysis. Top tips:
Everything shifting around is the biggest frustration. All bookmarked reports - gone!
There ARE some cool things to be found in GA4 (with a lot of patience):
Google needs to first completely develop something - before pushing it out:
Our second discussion was an area of PPC that can be largely forgotten PPC for Lead Gen Forms! It's not always about chasing revenue or ROAS - ensuring that you get quality leads is so important for sales to close. And Google and even Facebook seem to keep forgetting us when it comes to it's platform updates:
And that's our two topics for the past week. I hope you found them useful, especially in setting expectations when it comes to these platforms. Try and test them. There is a lot of change that you need to get used to but the more you test the more you will find cool things that are working for you and your clients.
Please do go check out those episodes - there are lots to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Prepare for the future with Google Analytics 4 - Google Ads
How GA4, data modeling and Google Ads work together - Search Engine Land
You can change cookie expiration and update settings in GA4 - Search Engine Land
PPC Live UK🗣
Check out the video above to see what I have in store for September 29th. hope you can make it. Get your £15 ticket to this fab line-up events at the Shard now.
That brings us to the end of the fun happenings in my PPC world over the past few weeks. If you have any feedback please send it to firstname.lastname@example.org with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.