Google Marketing Live, PPC Live UK and more

Hello👋🏾

And to my UK people who are coming back from a 4 day weekend, are you awake yet?😁 Honest truth - It took me a while to wake up this morning which is why this newsletter isn't quite hitting you first thing in the morning. Well I hope your coffee has kicked in, you have found many things to be grateful for today already and that you've cleared your inbox of all the urgent requests.

This week I will be sharing a lot about one topic - Google Marketing live. We did have two episodes on the #PPCChat Roundup podcast but with Google Marketing live happening at the exact time we usually have our Twitter chat we have two weeks talking on the updates Google shared with us as well as having Google Ads Liaison Ginny Marvin herself, listening to our reactions and answering some questions. There's also some juicy search engine at the end. So don't check out too early. Enjoy!

---

Why would you pay £800 for an event anymore?

#PPCChat Roundup Podcast🎙

As usual since we last spoke, two episodes have been released. The first one was an unusual one. As previously mentioned during the 5pm BST time of our chat two weeks ago, Google Marketing Live was being broadcasted out of the US. As you can imagine as a whole community we were all eager to hear what Google had to say about many of its products and upcoming updates. And avid Twitter users as we are, we had lots of reactions - which is what that week's episode was about, rounding up the reactions. A lot of our reactions.

Julie F Bacchini on Twitter: "Alicia Keys is definitely awesome, but what does this segment have to do with advertising? Or new things coming for other advertisers? #ppcchat" — twitter.com

It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 @JuliaVyse

@PPCKirk there's a reason GML announced the roll-out of search lift studies. It's extremely important, and for G, helps prove why TV $ should move to YouTube. But okay, go off I guess, Google.

Amalia Fowler (she/her) @AmaliaEFowler

Taking bets on how many of those 14 case studies will be small businesses. My guess is *maybe* one, and it will be e-commerce #gml #GoogleMarketingLive #PPCChat #GML2022 Also - was that 'listening to you' part also a joke?

Amalia Fowler (she/her) @AmaliaEFowler

Is it just me or are none of these updates for Performance Max actually giving additional deep insights (where ads are showing, search terms, etc) #PPCChat #GML2022👀

Kirk Williams @PPCKirk

Haha. Kia was just described as an “Innovative mobile solutions provider”. I mean… they make cars. Which is definitely impressive. But… they’re still cars. 😆 #GoogleMarketingLive #GML2022

The week after, our awesome #PPCChat mom, Julie Bacchini invited on Google Ads Liaison, Ginny Marvin to bravely face our community and answer questions that we had. This was in our usual question and answer format and that episode can be found here.

Some great questions asked by Julie + community and some amazing answers too:

Julie F Bacchini @NeptuneMoon

@PPCKirk @AmaliaEFowler One of my questions for today is about this! The new Google tag - can you share any more detail about how this will work? Will we have to do anything in Google Ads to update conversion actions to use it? @adsliaison #PPCChat

AdsLiaison @adsliaison

@NeptuneMoon @PPCKirk @AmaliaEFowler We'll have more to share on the new Google tag soon. It's built on top of the global site tag (gtag.js) & enables privacy-safe measurement and simplifies tagging across Ads & Analytics accounts. If you have gtag.js or GTM, no code changes are required!

Amalia Fowler (she/her) @AmaliaEFowler

A3. The depreciation of keywords. We know it's coming 👀 just a matter of when. But they'd likely not use such a big platform for that announcement. Sneak it into a blog update. #PPCChat

Julie F Bacchini @NeptuneMoon

Q3: Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not? @adsliaison #PPCChat https://t.co/qnyTtMPwcB

Chris Ridley @C_J_Ridley

A3. I was fully expecting negative keywords for PMax to be announced ("for brand safety concerns"). A boy can dream. #PPCChat

Julie F Bacchini @NeptuneMoon

Q3: Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not? @adsliaison #PPCChat https://t.co/qnyTtMPwcB

My favourite announcements were on the talk about video being very important, several updates about Performance Max and still there not being enough capability for small businesses as B2B businesses:

Anu Adegbola aka PPC Live UK founder 🎙️🗣️ @TheMarketingAnu

Experiments for Performance Max. Sounds good! PMAX in Opt score 😬 #PPCChat #GML #GML2022

Greg Finn @gregfinn

@TheMarketingAnu They are not really *experiments* as you may think:

searchengineland.com7 updates coming to Google Performance Max campaignsGoogle is bringing new insights, recommendations and in-store goals to Performance Max. Here’s everything advertisers need to know.

Lawrence Chasse @lchasse

@TheMarketingAnu @NeptuneMoon @heyglenns @beyondthepaid @andreacruz92 This needs more thought than I can do in a couple minutes here, but even small things like B2B audience types. This is why I wish @MSFTAdvertising would allow us to build LinkedIn ads within the Microsoft tool (with all the targeting options still available). #PPCChat

Anyway - lots of fantastic opinions shared and opportunities for not just Google, but tech companies to continue to push the boundaries of automation.

So please go check those episodes out - there’s lots to learn from them and if you have listened to more than 30 seconds of it, why don’t you take 5 seconds of your time to leave a rating/review?

PPC Live UK🗣

We are well on the way of organising our PPC event. I posted on our LinkedIn page updates of our speakers and some funny memes as to what I feel is a ridiculous high price of £700 - £800 of current PPC events. Surely the market is ripe for events that are within the price range of PPC marketers starting out or small businesses who are learning about Paid Search and don't have budget for a high ticket event. I think so. Please do give the company page a follow.

We also have the PPC Live UK website up and running. I would really appreciate if you gave it a visit and shared it with your family and friends.

Platform News📣

Some exciting news in the world of Search Engine competition. Google and Bing may not be the the only two major search engines in the market anymore! That could be something.

Julie F Bacchini @NeptuneMoon

Well this is interesting, especially with Apple's event later today... "SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep'" techcrunch.com/2022/06/03/yep… Via @TechCrunch #PPCChat #PPC

Zee News English @ZeeNewsEnglish

#Apple could launch their new search engine at WWDC next week #searchengine #WWDC #WWDC2022 #tech @Apple

zeenews.india.comApple may launch its new search engine at WWDC 2022 next weekApple believes that the iOS and Safari install bases have reached critical mass, allowing it to mount a credible challenge to Google’s dominance.

What do you think?

Conclusion

Voila - that's what my brain has capacity for for this week. 😁 If you have any feedback please send it to minsdwanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or on LinkedIn

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.