Planning and Researh in today's PPC, Google's Search On 22 Event + How it affects PPC, PPC Live UK at The Shard #2
Welcome to our thirteenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
We've had another two weeks of fabulous topics. One looking into the future and one talking about a very recent Google webinar. Two weeks ago we started by talking about Planning and Research In Today's PPC. It was very lovely to feel listened to, because Julie Bacchini, who leads the chat on Twitter, told me that the chat was inspired by my query about how we're going to be doing marketing budgeting for 2023, especially considering how the data of the past two years have been affected by so many non-consistent factors. So we gathered to share our tips on what the best way would be to benchmark your forecasts.
I love Duane Brown's take on competitor research:
But there are lots of tools that can be used for competitor research. If Ekta isn't using them - they don't exist! Lol
And of course Julie dropped a knowledge bomb that managing client expectations right now is most important than ever:
In our second discussion, we had Google in our sights talking about Google Search on 22 Event and What it means for PPC. There was not only the event, which can be re-watched here but also discussions that were had afterward. Ginny Marvin invited me to one of them but I was saving all my energy for my 29th September PPC Live UK event the next day.
Looks like Google isn't pushing a certain product hard enough??😱
B2B is being overlooked - again!
Business Messages isn't a new thing:
And that's our two topics for the past week. I hope Q4 isn't going to be a mentally draining one for you as you prep for 2023 and that you are still keeping up with Google updates. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Paid Search Forecasting - Vervaunt
Level-up your PPC forecasting with free modeling tools for Excel - Search Engine Land
What the latest Search innovations mean for marketers - Think With Google
PPC Live UK🗣
Our second event at the Shard was blow my mind successful.🤯 We actually underestimated the numbers and had to buy more pizza on the spot. My manager's manager who showed up to the event said that it is as good as any of the industry events currently running. Check out this video I created of someone who gave their review of the event.
So nothing more to do than to get your £16 ticket to the fabulous line-up we are going to get. Tickets are selling fast! 130 tickets is the number to beat. ;)
That brings us to the end of the fun happenings in my PPC world over the past few weeks. If you have any feedback please send it to firstname.lastname@example.org with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
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Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.