Happy New Year and welcome to our eighteenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
In the last couple of weeks, we decided to have one #PPCChat discussion instead of two because we all deserved a holiday. In the week between Christmas and New Year, I was in Bath having a sightseeing and spa pampering session. It was brilliant - I highly recommend it. The week prior, though, for our last discussion of the year, we decided to have a festive chat about our PPC Holiday Wishlist, where we shared our wishes for the platforms we work on, different teams as well as the industry as a whole.
Alex Nicoll has several wishes for Google Ads:
Shaun Elley wants Facebook to go back to the drawing board for business manager:
Great advice from Lawrence or the smaller platforms:
And that's our last 2022 episode. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
Google Ads updates in 2022: The good, the bad, the jury’s still out - Search Engine Land
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more - Search Engine Land
PPC Live UK🗣
It’s a new year, and we are excited that it looks like people are eager to get back to in-person events (Future of in-person events: Marketers likely to return in 2023). We are ready to give you at least 6 of them this year!!
On February the 2nd, we will have Maddie Crawford, Azeem Ahmad, Tiffany Shears and Sophie Logan (of Victress) all speaking!!
I will give more details later, but I can confirm that I have secured a headline sponsor for our February event!! I am so excited to be partnering with marketing company Add3. One of the lead CMOs came to our event at the Shard, and they were blown away by what we were doing that they had to get involved with the next one. That is the kind of event we are putting together.
There will be prosecco at reception, more drinks, more snacks, pizza, goodie bags, and a chance really connect with people (the kind you don’t get at conferences where there are thousands of people). We want to make sure everyone gets a chance at meaningful networking.
It would also be great to get the word out there that this sort of event exists! Therefore, I am seeking opportunities to get our story into reputable publications. A black female-led industry event that has successfully run three events so far - someone for sure must be interested in hearing about and writing about that, right? If you know of anyone or have tips on how to do that, please do get in touch.
Get your £16 ticket to the fabulous line-up before it's too late. 😉
Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:
What to Expect in 2023 Resources
10 Reasons Why You Should Attend a Digital Marketing Event
Conclusion
That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and, more especially, follow the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
