Programmatic Advertising, PPC Live UK - Headline Sponsors & More

Welcome to our fifteenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.

And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)

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#PPCChat Roundup Podcast🎙

This time I do only have one podcast episode announcement to make as I was on holiday the week of the 23rd so I didn't make a recording. However the wonderful team at Karooya did a blog post of that chat that was on the topic of What's on your mind in Google Ads, which was a Q&A session with Google's Ads Liaison Ginny Marvin. So go check it out.

Now last week, when I got back, we had a chat about Programmatic Advertising. It was led by Julie Bacchini, but she was joined by not just one but two programmatic experts to help field questions - Marc Poirier AND Hélène Parker. Marc is the CEO of SoKlever - a programmatic agency and Hélène is a programmatic activation expert and host of the programmatic podcast the Programmatic Digest. They and several other experts shared their top tips on Programmatic, how to test, biggest challenges and frustrations to look out for and more.

Tim Halloran gave a great overview of what Programmatic is to him:

Tim Halloran @timmhalloran

A1. What it means to me? Top of my head: "Same thing as regular PPC but better OR different/unique targeting options because of a mix of data providers and publishers you may not get from other standard platforms. Sometimes premium placements you can't get elsewhere." #ppcchat

Julie F Bacchini @NeptuneMoon

We are going to start with a few questions for all and then get to questions for Marc! Q1: What does the term “programmatic advertising” mean to you? #PPCChat @marcpoirier https://t.co/o5WPCbAT6w

Marc shared his biggest challenge working on programmatic:

Marc Poirier @marcpoirier

A3: I'd say the biggest challenge is the fragmentation of the ecosystem - it's also our biggest opportunity as an independent programmatic trading desk - complexity creates a barrier to entry that we take away for advertisers and agencies. #ppcchat

And Hélène highlighted the importance of transparency:

Hélène (read “Ellen”) Parker @iamheleneparker

#ppcchat I agree that inventory can be fragmented. My advice is to make sure you are able to understand the tech. It can be learned and your partners should be helping educate. No education = no transparency (especially on inventory) no partnership. 👏🏾

Marc Poirier @marcpoirier

A3: I'd say the biggest challenge is the fragmentation of the ecosystem - it's also our biggest opportunity as an independent programmatic trading desk - complexity creates a barrier to entry that we take away for advertisers and agencies. #ppcchat

And that's our two topics for the past week. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?

Relevant Articles/Links📑

PPCChat | Programmatic Advertising | 1st November 2022[blog roundup] - Karooya

Adroll

What Is Programmatic Advertising? How Does It Work? - Search Engine Journal

SEJ Resources on Programmatic Advertising - Search Engine Journal

PPC Live UK🗣

Our third PPC Live UK event is only just over two weeks away! 😱🥳🤗 As you will notice in the image above we secured a headline sponsor Diginius.

Diginius is a London-based SaaS technology company specialising in digital marketing and e-commerce solutions. They provide automated technology including advertising management software that monitors, measures, and reports results across digital performance, delivering visibility and transparency for all.

Compared to our first event, we now have x3 of the budget so there will be even more pizza, drinks, festive snacks, and PLU merch for prizes.

And this is on top of our four amazing in-person speaker lineup - Petya Yildizgoren, Nicolas Huber, Carolina Torres, and Russell McAthy. We’ll be talking about benefiting from broad match, account structure best practices for B2B, bidding profitably, and working towards increasing customer lifetime value.

Yes - we've got a great headline sponsor but if you want to partner with us and learn more please reply to this newsletter if you want to find out more.

For the rest of you, there’s nothing more to do than to get your £16 ticket to the fabulous line-up we are going to get. Tickets are selling fast! 130 tickets is the number to beat. ;)

Conclusion

That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or on LinkedIn (even if it’s just to wish me a happy birthday 😉😄) and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.