Q5 What Did We See, Brand Safety in PPC, PPC Live UK - 2 weeks to go!

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Jan 20, 2023

Hello and welcome to our nineteenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.

And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)

#PPCChat Roundup Podcast🎙

In the last couple of weeks, we went back to have two discussions - one for each of the past two weeks as we are into the full swing of the new year - no holidays for a while. Two weeks ago, we decided to go back to a chat we had just before the holidays. Whilst before the holidays, we talked about Q5 and what we have planned for it; this time, we talked about Q5 - what did we see and learn, where we talked about what we ended up implementing and what we saw as a result.

Tim Halloran and his team tried a few things:

Tim Halloran @timmhalloran

A2. For a few clients, we scaled back and did less spend. For one client we expanded the abandoned cart campaign to 90 days to increase new customer orders before EOY. Both approaches worked for different use cases. Nothing too fancy though. #ppcchat

Gil Gildner shared something about the Canadian market (which applied to the UK as well):

Gil Gildner @gilgildner

@NeptuneMoon Q4. Canadians love Boxing Week and buy everything #ppcchat

Julia Vyse makes a very good point about making any decision on such a short period of time:

It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 @JuliaVyse

A5: not from just that one week no. but any data in context does help with future plans and goals. #ppcchat

The following week after some really interesting news, we decided to talk about Brand Safety on PPC.

Julie F Bacchini @NeptuneMoon

What could possibly go wrong??? Guess brand safety isn’t something they are remotely concerned about… #PPCChat

Twitter Safety @TwitterSafety

We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.

With unsettling Twitter news, we gathered to talk about what our clients are feeling, what platforms are doing well or not, and how we, as PPC practitioners, can help to keep our brands as sage as possible.

Ashton shares his most pressing brand safety concern:

Ashton Clarke @adclarke10

A2: First thing that comes to mind is a lack of visibility into Placements for PMax campaigns & the Search Partners Network. Other than that, clients mostly seem concerned about using the right messaging & following brand guidelines more than anything else. #PPCChat

Julie F Bacchini @NeptuneMoon

Q2: What is your most pressing brand safety concern or issue today? #PPCChat https://t.co/SlRd1hEqFd

Fraser is worried about TikTok

Fraser Andrews @PPC_Fraser

A3. In terms of understanding demographics, there's a LOT of spammy sales focused bits on TikTok which I'm sure shouldn't be focused around younger audiences #PPCChat

And Diana-Alina speaks to what is on all our minds:

Diana-Alina Aldea @DianaAlinaAldea

@NeptuneMoon A5: I would love more transparency and control over the places our brands could appear. #PPCChat

And that's our first two episodes of 2023. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?

Relevant Articles/Links📑

The Brand Safety Playbook - BrainLabs Digital

Brand safety: What you need to know to protect your brand’s reputation - Sprout Social

PPC Live UK🗣

In only two weeks to go till our first event of 2023.

Azeem Ahmad (top 50 PPC Influencer of 2022) will be sharing actionable tips on Proving the value of PPC in your overall marketing strategy.

Maddie Crawford is going to be talking about The Ad Copy You Think Matters vs The Ad Copy Your Audience Cares About

Tiffany Shears who, according to her team, is the tracking Yoda, will be showing us how to be a GTM pro.

And last but by no means least Sophie Logan (top 50 PPC Influencer of 2022) will wake us up to the golden nuggets there are to be found with the Microsoft Audience Network.

Thanks to our headline sponsor marketing company Add3, there will be prosecco at reception, more drinks, more snacks, pizza, goodie bags, and a chance really connect with people (the kind you don’t get at conferences where there are thousands of people). We want to make sure everyone gets a chance at meaningful networking.

Get your £16 ticket to the fabulous line-up before it's too late. 😉

Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:

Conclusion

That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or on LinkedIn and, more especially, follow the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events especially.

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.