Staying Ahead of the Curve, PPC Live UK - 3 days to go!

PPC Live UK happens on the 31st of March!

Hello and welcome to our twenty-fourth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused networking event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.

And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)

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#PPCChat Roundup Podcast🎙

Just the one episode to talk about this time. Last week we chatted about Staying Ahead of the Curve in 2023. This is very important to do in our industry, with things changing every couple of weeks or, I'd say, a few times a month. So just making sure that you're prepared for changes, making sure that you don't panic when changes happen, making sure you're always prepared for things, that you prepare your accounts for, ways that you prepare your clients or steps that you know that you need to take when the new change happens.

Here are a few ways we are staying ahead:

Data integration is very important for Melissa and her team:

Melissa L Mackey @beyondthepaid

A3 We've done a lot of integration with offline CRM like Salesforce and Hubspot so I feel ahead of the game there. #ppcchat

Gil shares some resource on how their team are staying ahead:

Gil Gildner @gilgildner

@NeptuneMoon A4. Lots of internal training (Anya is pretty much the bee’s knees when it comes to analytics/conversion goals/reporting so she has trained our team internally) and a few outside sources (God Tier Ads, in the past couple months). #ppcchat

Ashton gives a shoutout to the community:

Ashton Clarke @adclarke10

A4: Participating in this community more has been great for learning (and affirming) tactics & strategies, whether it's on Twitter, the Slack channel, or elsewhere. Also joining the @PaidSearchOrg Slack channel & attending various conferences (like SMX or PSA). #PPCChat

Julie F Bacchini @NeptuneMoon

Q4: Have you done anything in the past year to improve your skills - courses, groups, etc.? If so, please be specific and also how has this helped you? #PPCChat https://t.co/IPIbIn6XEI

Relevant Articles/Links📑

What's working in Ads Right Now - March 2023

Google announces AI features in Gmail, Docs, and more to rival Microsoft

Update on Meta’s Year of Efficiency

PPC Live UK - Last chance to join us at PPC Live UK this Friday

We’re just 3 days away from PPC Live’s next event, celebrating Women’s History Month! 

Get your ticket for just £20.

 Don’t forget you’ll be hearing from three really amazing women

• Raluca Radu - PPC Account Manager at Reprise, who’ll be opening the Pandora’s Box of PPC forecasting

• Ito Giwa-Osagie - International Digital Marketing Specialist, telling us the 7 steps to a winning multi-channel PPC strategy

• Agnes Bungsy - marketing analytics consultant at AnalyticsHacker.com, talking about effective ways of turning data into actionable insights 

Phew. That’s a lot of top-notch learnings from the world of data and PPC. 

But that’s not all you’ll get to enjoy on Friday:

• We’ll all be sharing some amazing African dishes

• You’ll get a chance to win a donation to your favourite charity

• You get to network with some amazing PPC minds

• We can all enjoy some refreshing alcoholic and non-alcoholic beverages together

All this for the low, low price of £20.

Join us at Accelerator this Friday. 

See you there 😀

Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:

Rock Stars in our Field - Tiffany Shears

10 Reasons Why You Should Attend A Digital Marketing Event

Conclusion

That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or LinkedIn and, more especially, follow & subscribe to the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events.

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.