Taking the Frenzy Out of PPC, How to Talk PPC With Non PPC People, Last Call for PPC Live UK at The Shard
Welcome to our twelfth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
Again - we've had another two weeks of very informative and timely PPC talks. We started by talking about Taking The Frenzy out of PPC which was inspired by an article written by Kirk Williams for Search Engine Land. It was an article based on how you stay on top of being in a constant state of firefighting & long hours that could easily lead to burnout. Top tips:
Answer to whether people work nights or weekends:
Our second discussion was an area that I have experienced a lot since my family are comprised of doctors, lawyers, and accountants - Talk PPC to Non-PPC people. But to be honest we didn't stop at talking PPC with a far-removed family member but also with clients who just don't get PPC. And when you're an agency/freelancer - you will experience that a lot! Here were our top shares:
How to talk PPC to Non PPC people
Most misunderstood aspect of PPC:
Resources for breaking down PPC:
And that's our two topics for the past week. I hope you found them useful, especially with the talk about protecting your mental health. Actually bother can be linked to mental health because the amount of misinformation from the client side can be what leads to a lot of fire-fighting requests.
Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
Bored, Broken & Burned Out: Overcoming Challenges in Search Marketing - Search Engine Journal
Google searches of 'signs of burnout' increase by over 200% - HR Magazine
‘Burnout is real’: Why successful agencies prioritize time management skills - Search Engine Land
How and why marketers are revisiting PPC campaign organization - Seach Engine Land
How you can better communicate PPC industry updates to clients - Search Engine Land
PPC Live UK🗣
It is PPC Live UK at The Shard week and I can't wait. 🥳🍷🍕. We have the amazing Platypus Digital, a London-based digital marketing agency for charities as our sixth sponsor. It means that the event again shall be recorded and made available after the event.
So nothing more to do than to get your £15 ticket to the fabulous line-up we are going to get. Tickets are selling fast. We have sold 116 tickets and only have 44 left and ticket sales end on the morning of the 28th of September. Don't be the one who misses out!
Conclusion
That brings us to the end of the fun happenings in my PPC world over the past few weeks. If you have any feedback please send it to minsdwanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.