Welcome to our eleventh edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting read in relation to the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
Again - we've had another two weeks of very informative and timely PPC talks. We started by talking about What metrics matter in PPC in 2022 as the industry keeps evolving. Some are known, tried and tested ones like ROAS. Some were ones that even I had only heard of in the last few years like MER. Top tips:
The most overrated metric (I AGREE)
The metric the has changed the most in the last two years
What metric do clients care about the most - most agreed with Ashton:
Our second discussion was an area that has been on my mind especially every time my electricity bill pops up - Managing PPC in Unsettling Times. This one was for those who look after clients that have more luxury products or non-essentials. No that £20 5once face cream is not essential!! Haha. Here were some tactics shared:
Don't let uncertainty paralyze you:
The concerns on client minds:
Capture those conversions!
And that's our two topics for the past week. I hope you found them useful, especially with the unsettling economic times. Actually, I feel both topics are very relevant to each other. In economic unsettling times you really need to ensure you are focusing on the right metrics!
Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
Google reports issue affecting Impression Share and Auction Insights - Search Engine Land
Webinar: Paid and organic search harmony can skyrocket your results - Search Engine Land
Google has updated its Traffic Quality site with new text and policy visuals - Search Engine Land
Watch webinar: Paid search tactics you need to maximize ROI in a tight economy - Seach Engine Land
It’s time to de-frenzy PPC - Search Engine Land
PPC Live UK🗣
Just yesterday we got confirmation of our 5th sponsor! Salt is a global, award-winning digital recruitment agency, connecting people and businesses in Consulting, Creative, HR, Marketing, Sales, and Technology. This means we have more funds for drinks, canapes and pizza. 🥳🍷🍕.
We are still looking for sponsors so that this spectacular event can be recorded. So if you want to support even a small amount towards that, I would love to hear from you.
But a lot lower ticket price to wet your appetite - get your £15 ticket to this fab line-up event at the Shard now!
Conclusion
That brings us to the end of the fun happenings in my PPC world over the past few weeks. If you have any feedback please send it to minsdwanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and more especially follow the PPC Live UK Twitter and LinkedIn profiles where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
