What we are thankful for in PPC, Q5 Paid Social Tactics, PPC Live UK - Getting The Story Out There

Dec 6, 2022

Welcome to our seventeenth edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.

And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)

Special thanks to our latest contributor Jan-Henrik Lambrechts (@runConverge)

#PPCChat Roundup Podcast🎙

Thrilled to give you the lowdown on our last couple of episodes. Two weeks ago, as it fell on Thanksgiving week, we got cheesy on the community and talked about what we were thankful for in PPC. No usual rants this time about Google Ads and their many updates or how Meta business manager can be so slow, or sales reps just asking you to push auto recommendations. We took time to mention how they do add to our jobs.

Ashton is grateful for his clients:

Ashton Clarke @adclarke10

A3: Echoing what a lot of others have already said – I'm very thankful that clients trust our team, challenge us to be better, and are generally appreciative/understanding of all the work that goes into a successful PPC strategy. #PPCChat

Julie F Bacchini @NeptuneMoon

Q3: What are you thankful for with regard to the clients or stakeholders you work with? #PPCChat https://t.co/Q6sqEiwNr1

Duane Brown is thankful for support docs:

Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown

A4. Support docs. Most things can be answered with a solid search on the issue. #ppcchat

Boris shared everyone's sentiment in being grateful for this community:

Boris Beceric @BorisBeceric

A4: Again #PPCChat has to be on top of the list. Also grateful for all the blogs, newsletters and content creators that put so much knowledge out there.

Then with the support of Akvile DeFazio we chatted about Q5 Paid Social tactics to successfully wrap up the year. What is Q5, I hear you ask? Well - this chat was the first time I figured it out myself. It's used to describe the last week of the year because most of the high-intent shopping does kinda end once you're full up of turkey on Christmas day. But there were lots of tips shared because searchers will keep searching.

Akvile reckons it's a great time to entice people who may be unhappy with their gifts:

Akvile DeFazio @AkvileDeFazio

@NeptuneMoon A3: Seize this opportunity to get in from of people that are on holiday, off work, browsing, might have more focus. Perhaps some of your audience members didn't receive what they wanted as a gift, so use that as an opp to entice them to shop, guilt-free, for themselves. #PPCchat

Another great advice from Boris - get in when your competitor decides to drop the ball:

Boris Beceric @BorisBeceric

A3: When competitors pull back and think they can save budget, it's a great opportunity to sneakily get some more sales. #PPCChat

And Sam suggest to take opportunity of people who got money as gift!:

Sam @DigitalSamIAm

A3: Aside from benefitting from staggeringly low ad costs (yay!), it's a great chance to capitalize on a money-in-hand audience (lots of people get $$ or gift cards for the holidays). Also, great chance to off-load your remaining inventory w/o excessive discounting. #ppcchat

And that's our two topics for the past fortnight. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?

Relevant Articles/Links📑

How to report on PPC to a CMO - PPC Live UK

What is "Q5"? Why brands should still be advertising over Christmas - ClickThrough

Q5 FACEBOOK ADVERTISING TACTICS TO SUCCESSFULLY WRAP THE YEAR - Akvertise

PPC Live UK🗣

Our third PPC Live UK event (and the last one of the year) was a huge success!🥳🤗 I am so grateful to all who attended. But I'm sure you know how this works now - the next one has been planned.

All I can say is that I am floored that the quality of speakers keeps on increasing every time I do this. On February the 2nd, we will have Maddie Crawford, Azeem Ahmad, Tiffany Shears and Sophie Logan (of Victress) all speaking!! They are not only all speakers who have graced the brightonSEO stage, but Azeem's podcast Azeem Digital Asks Podcast is a top 10 rated podcast. Really - this is making me countdown to 2023 a lot more urgently. Haha

At this stage, we are looking for brilliant partners to sponsor this event so we can continue to bring this brilliant and unique event to our community. It would also be great to get the word out there that this sort of event exists! Therefore, I am seeking opportunities to get our story into reputable publications. A black female-led industry event that has successfully run three events so far - someone for sure must be interested in hearing about and writing about that, right? If you know of anyone or have tips on how to do that, please do get in touch.

Finally, watch the review of the last event and then get your £16 ticket to the fabulous line-up before it's too late. 😉

Conclusion

That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or on LinkedIn and more especially, follow the PPC Live UK Twitter and LinkedIn profiles, where you will also get up-to-date info on future events especially.

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.