What's on your mind in PPC, Making the PPC Industry Better in 2023, PPC Live UK celebrates Women's History Month

PPC Live UK celebrates Women's History Month!

Hello and welcome to our twenty-first edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused networking event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.

And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)

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#PPCChat Roundup Podcast🎙

In the last couple of weeks, we had another two great PPC-related chats on very relevant to our community topics. On the odd occasion, our amazing chat lead, Julie Bacchini, hasn’t landed on a specific topic for us by the Tuesday 5PM GMT time of our Twitter Chats and just decides to be led y us. And this was one of those times. We kicked off February by talking about what’s on our minds about PPC and what are client’s are chasing us about. Automation was definitely a strong feature, GA4 as well [are you ready for the sunset of UA?], as well as some things we’re hoping to test.

Ashton is thinking about better ways on keeping an eye on client making changes to the account he is managing:

Ashton Clarke @adclarke10

A1: Keeping clients in check while making sure we meet their needs. Had one go rogue this month by opting into all GAds Recommendations w/o telling us. Also trying to keep newer clients on track with our project plans but they keep getting ahead of themselves. #PPCChat

Julie F Bacchini @NeptuneMoon

Q1: What is on your mind this week in PPC? #PPCChat https://t.co/iNiN9pX7z1

Julia Vyse’s clients have a lot of forecasting homework her:

It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 @JuliaVyse

A2: it's Q4 for my public sector pals, so a lot of what they're asking for consists of asap launches and also well-thought out plans for next year. it's a bit of a gear shift :) #ppcchat

GA4 is giving Jon (and a lot of our community members) a lot of headaches!:

Jon Kagan @JonKagan

A3: #ppcchat I am horribly struggling with pulling the most simplistic reports in GA4, likely due to data sample thresholds. Anyone got a work around?

The following week a topic was decided and we set our minds and tweets on thinking of how we could make the PPC industry better in 2023. Sure there are so many positives about the industry we have found ourselves in - but there is still a long way to go. I’m looking at you - platforms!!👀👀

Sophie Logan, like myself, finds the industry fast-paced,

Sophie Logan @marketingsoph

A1. As ‘fast paced’ and ‘ever changing’ are its ever been! Those job descriptions weren’t lying! #PPCChat

Lawrence notes a very important positive about our industry - jobs!:

Lawrence Chasse @lchasse

A2: The work we do employs other people. If we do our jobs, we are driving leads and revenue for companies. This allows sales people, customer service, product developers, operations to have jobs, feed families, enjoy life. #PPCChat

And Asthon - like the rest of us is worried about platform transparency:

Ashton Clarke @adclarke10

A3: Having to rely on big tech companies is a little worrisome for me. You can diversify platforms to an extent, but we're still subject to w/e happens at Google, Meta, etc. I'm also not a huge fan of Zuck/Elon, but it'd be irresponsible at work to ignore their companies #PPCChat

Julie F Bacchini @NeptuneMoon

Ok, now for the flip side... Q3: What is something that you think is negative or worrisome about the PPC industry and/or the work that we do? #PPCChat https://t.co/g4VLijTzKO

And those are our latest episodes. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?

Relevant Articles/Links📑

Make the switch to GA4, or Google will do it for you

11 steps to setting up a successful GA4 property

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

PPC Live UK🗣

Our first event of the year was a roaring success. Everyone who came learned a lot and got so much from our three amazing speakers.

Thanks to our sponsor Add3.com, were able to really make it a fun and well-catered PPC party.

So now that we’ve boldly entered 2023, we are going to keep the party going and will be bringing you our 2nd event of the year next month by celebrating Women’s History Month. We have 3 amazing female speakers confirmed - Agnes Bungsy, Raluca Radu, Ito Giwa-Osagie.

We also intend on bringing an amazing variety to the food we’ll be offering by adding an African touch from a female caterer. You don’t want to miss it

Get your £16 Early bird ticket to the fabulous line-up before it's too late. Prices will be going up in March.

We also have excitedly decided to give free access to every one of the recordings of the previous talks we’ve hosted. So listen to the amazing PPC topics covered such as Performance Max, Contextualising your paid performance, Audience research, Broad Match, Lifetime Value, Automation and more. Go enjoy that content here. Please do subscribe as well, whilst you are there.

Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:

PPC Live UK #4 | February 2nd 2023

Shall we believe in SMART bidding?

How to budget for an optimal ROI

Conclusion

That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉

If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.

Feel free to connect with me on Twitter or on LinkedIn and, more especially, follow & subscribe to the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events especially.

Hope to speak to you in a couple of weeks.

Anu Adegbola aka TheMarketingAnu.