What's on your mind in PPC, Making the PPC Industry Better in 2023, PPC Live UK celebrates Women's History Month
PPC Live UK celebrates Women's History Month!
Hello and welcome to our twenty-first edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused networking event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.
And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)
#PPCChat Roundup Podcast🎙
In the last couple of weeks, we had another two great PPC-related chats on very relevant to our community topics. On the odd occasion, our amazing chat lead, Julie Bacchini, hasn’t landed on a specific topic for us by the Tuesday 5PM GMT time of our Twitter Chats and just decides to be led y us. And this was one of those times. We kicked off February by talking about what’s on our minds about PPC and what are client’s are chasing us about. Automation was definitely a strong feature, GA4 as well [are you ready for the sunset of UA?], as well as some things we’re hoping to test.
Ashton is thinking about better ways on keeping an eye on client making changes to the account he is managing:
Julia Vyse’s clients have a lot of forecasting homework her:
GA4 is giving Jon (and a lot of our community members) a lot of headaches!:
The following week a topic was decided and we set our minds and tweets on thinking of how we could make the PPC industry better in 2023. Sure there are so many positives about the industry we have found ourselves in - but there is still a long way to go. I’m looking at you - platforms!!👀👀
Sophie Logan, like myself, finds the industry fast-paced,
Lawrence notes a very important positive about our industry - jobs!:
And Asthon - like the rest of us is worried about platform transparency:
And those are our latest episodes. Please do go check out those episodes - there is a lot to learn from them. If you have listened to more than 30 seconds of them, why don’t you take 5 seconds of your time to leave a rating/review?
Relevant Articles/Links📑
Make the switch to GA4, or Google will do it for you
11 steps to setting up a successful GA4 property
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
PPC Live UK🗣
Our first event of the year was a roaring success. Everyone who came learned a lot and got so much from our three amazing speakers.
Thanks to our sponsor Add3.com, were able to really make it a fun and well-catered PPC party.
So now that we’ve boldly entered 2023, we are going to keep the party going and will be bringing you our 2nd event of the year next month by celebrating Women’s History Month. We have 3 amazing female speakers confirmed - Agnes Bungsy, Raluca Radu, Ito Giwa-Osagie.
We also intend on bringing an amazing variety to the food we’ll be offering by adding an African touch from a female caterer. You don’t want to miss it
Get your £16 Early bird ticket to the fabulous line-up before it's too late. Prices will be going up in March.
We also have excitedly decided to give free access to every one of the recordings of the previous talks we’ve hosted. So listen to the amazing PPC topics covered such as Performance Max, Contextualising your paid performance, Audience research, Broad Match, Lifetime Value, Automation and more. Go enjoy that content here. Please do subscribe as well, whilst you are there.
Finally, here is some great content from PPC Live UK relating to the topics of our most recent event:
PPC Live UK #4 | February 2nd 2023
Shall we believe in SMART bidding?
How to budget for an optimal ROI
Conclusion
That brings us to the end of the fun happenings in my PPC world and beyond over the past few weeks. If you have any feedback, please send it to mindswanppc@gmail.com with “Newsletter Feedback” in the subject line. I really do want to ensure you are getting news that you enjoy. And if you really did like it, please tell your colleagues, family, friends, and pets too. 😉
If you don’t feel you are benefitting from this newsletter as well, click the unsubscribe link below. No hard feelings - I promise.
Feel free to connect with me on Twitter or on LinkedIn and, more especially, follow & subscribe to the PPC Live UK Twitter, LinkedIn and YouTube profiles, where you will also get up-to-date info on future events especially.
Hope to speak to you in a couple of weeks.
Anu Adegbola aka TheMarketingAnu.
