Welcome to our 20th edition of the #PPCChat Roundup Newsletter - your fortnightly update on the latest of the #PPCChat Roundup podcast, interesting reads concerning the episodes, London’s only locally run and organized PPC-focused event (PPC Live UK), and more on what’s going on in my (Anu) world of Paid Search.And while you are here - if you want to support me financially, why don't you buy me a coffee? I promise - it WILL go far. :)Special thanks to our latest contributor Jan-Henrik Lambrechts (@runConverge)